Who We Are

Grayscale is a Shanghai-based boutique full-service agency, specializing in qualitative research with rich cultural insight for seamless international market research in China, Hong Kong and Taiwan.

Our Services

Market Research
Full Service:

We offer a comprehensive suite of methodologies designed to delve deep into the intricacies of consumer behavior and market dynamics. From traditional methods to innovative approaches, we leverage a range of techniques to uncover the rich narratives, behaviors, and nuances that influence consumer decision-making and shape market trends.

Brand Communication Strategies & Experience Design:

Elevate your brand’s presence and relevance in the market with our research-informed communication strategies infused with experience design principles. Whether you’re launching a new product or revitalizing an existing brand, our team of experts crafts compelling narratives, engaging campaigns, and immersive experiences to resonate with your audience and leave a lasting impression.

Language Services for Seamless Research Experience:

In international research, the quality of translation can significantly impact the outcome. It’s essential to not only capture the essence of the original language but also provide cultural context for foreign researchers. Our team of translators and interpreters excels at bridging this gap by adding a contextual layer that enhances your research experience. Be it stimuli, transcripts, video subtitling, quantitative surveys, report and marketing materials, each translation is meticulously crafted to ensure clarity, accuracy, and cultural relevance, empowering you to reach diverse audiences and extract meaningful insights from your research endeavor.

Videography:
Bringing Research Learnings to Life:

Harness the power of visual storytelling to convey research insights effectively. Our videography services specialize in bringing your research findings to life, ensuring a strong and lasting impact on your audience. From client presentations to marketing campaigns, our expert videographers collaborate closely with our research team to craft videos that captivate and inform, delivering research insights in a format that is accessible, memorable, and actionable.

Why Choose Grayscale?

Bespoke Solutions:

We understand that every client is unique, which is why we tailor our services to meet your specific objectives and challenges.

Expertise and Experience:

With two decades of experience in the industry, our team brings a wealth of knowledge and expertise to every project, ensuring exceptional results. 00 00 -

Cultural Intelligence:

In today's interconnected world, cultural intelligence is essential for effective communication and market penetration. Our team is equipped with the cultural insights and sensitivity needed to navigate diverse markets and audiences successfully.

Seamless Communication:

Communication is key to a successful partnership. We prioritize clear and efficient communication every step of the way, ensuring that your vision is understood and executed to perfection.

Commitment to Excellence:

We are committed to delivering excellence in everything we do, from the quality of our research to the creativity of our strategies.

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Let’s talk to Grayscale